As the Lead Animator and Designer for Loop Dreams 2024, I spearheaded the animation and visual identity for the event. My role began with crafting the logo animation, setting the foundation for the motion language and overall aesthetic. This initial piece established the rhythm, movement style, and visual tone, which my team then expanded into a cohesive branding system for the entire event. Blending dynamic motion principles with a bold design approach ensured that Loop Dreams 2024 had a striking and memorable visual identity.
Logo Animation playing on the atrium screen during the whole event.
Other early explorations
Produced by Black Math
