Rapid7 Creative Partnership

Black Math X Rapid7




As part of our amazing partnership with Rapid7, we designed, wire-framed, and created an interactively-captivating website and three explainer videos. 

Each video features a unique (and relatable) character who encounters challenges that only Rapid7 can solve—through their streamlined and trusted security systems. We meticulously crafted each and every shot with dynamic transitions to deliver a vibrant experience, while introducing a complex brand in an intriguing and digestible way.✨




Managed Detection and Response (MDR)




Incident Response Timeline (IRT)




IDR/XDR Campaign​​​​​​​


Process



MDR/IRT Storyboard + Animatic



MDR/IRT Styleframes

  
  


Misc. Works in Progress

  



Credits

Client: Rapid7

MDR Explainer Animation

Creative Direction: Louie Jannetty, Celia Hsu
Art Direction: Celia Hsu
Producer: Noah Boskey
Animation Direction: Yifan Sun
Music/SFX: Billy Wirasnik


IRT Explainer Video

Creative Direction: Louie Jannetty, Celia Hsu
Direction of Design: Adabelle Tan
Producer: Noah Boskey
Animation Direction: Yifan Sun
Music/SFX: Endless Noise


IDR/XDR Campaign

- Website
Creative Direction: Louie Jannetty, Celia Hsu
Producer: Kate Nolan
Animation: Yifan Sun
Web Development: Ari Tómasson (lead), Dragan Jancic, Milan Poznan, Nejc Smirmaul


- Video
Creative Direction: Rohan Mcdonald, Celia Hsu
Producer: Kate Nolan
Music/SFX: Billy Wirasnik



Produced by Black Math
Executive Team: Jeremy Sahlman (ECD), Evan Fellers (CEO),
Alexandra Williams (EP, Boston), Stephanie Rabins (EP, New York)

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www.blackmath.com​​​​​​​

ALL CONTENT © 2023 BY BLACK MATH, INC. AND RESPECTIVE COPYRIGHT OWNERS.


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