![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/c4c2e775-00e6-4c84-8788-c9e7de0ec58c_rw_1920.png?h=e71d5737884d20617c788ed90036bf7d)
Rapid7 Creative Partnership
Black Math X Rapid7
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/6fb386e6-d673-4776-ae39-af3f893b4728_rw_600.gif?h=07854bfe53229bdce462bc39b532f6b8)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/ca33c511-6d52-4c5b-b69b-411bc4d9d0ec_rw_600.gif?h=cfe05879dd14031c396be33d8eb38b5b)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/9f87f692-c046-493e-bb89-02c6493ea965_rw_600.gif?h=14c4a7aad6c1f21ac3444268b2662e90)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/d5d93673-542c-44b7-9a29-0c479200674e_rw_600.gif?h=110d302df31179f65c833a3c656b99d9)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/00bcc077-efb1-4281-ab44-6d81b8ac11fe_rw_600.gif?h=0d2a876473abb160ec7fd39fba7a0ace)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/afe7d265-ac28-4508-bc02-7c2cdcae9c95_rw_1200.gif?h=1247c3d686637fa061da07371e60dffc)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/e87a634d-dcb0-4477-9789-9a881f7ed435_rw_600.gif?h=bc9cc27bf55a7ec9a45dec93863a8660)
As part of our amazing partnership with Rapid7, we designed, wire-framed, and created an interactively-captivating website and three explainer videos.
Each video features a unique (and relatable) character who encounters challenges that only Rapid7 can solve—through their streamlined and trusted security systems. We meticulously crafted each and every shot with dynamic transitions to deliver a vibrant experience, while introducing a complex brand in an intriguing and digestible way.✨
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/c14c42be-7b88-41ba-83c6-1839f190058b_rw_1200.png?h=00dd1f8b04c20abdb393ce1fe413d0f7)
Managed Detection and Response (MDR)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/cfcd123c-bf6c-4100-b061-5d76bd8e2051_rw_1200.gif?h=ab3c25ec4dac254cca0a0a13b141e3f0)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/d1500c43-b739-468d-ac91-4e48e49be1d8_rw_1200.gif?h=f67fcf2944492d273ac5cb21124fb096)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/cb3e20b0-8282-4820-8b76-16278089cb5d_rw_1200.gif?h=06470d82e777635f56d8ceec78787b37)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/e6bd01b4-a6c9-4f1e-a8e2-2950fbcc2ff7_rw_600.gif?h=5ca73047cc25b5f69bdd3073e20ff928)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/f0a1a5d3-d6d1-443f-8c0a-a7e3453c59fe_rw_600.gif?h=c41c7e31d9af53040d8634e5eb6db44d)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/25eeb92c-541d-4e74-be86-a228000448ba_rw_600.gif?h=43890e27d3c2b3138a126645c8bc9c84)
Incident Response Timeline (IRT)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/8cdc9957-3f7c-49f5-9dc7-a108479e9998_rw_600.gif?h=376f24618a80ccc0244ad3b2ef1f822e)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/9d650db6-d425-4b37-a893-54536d3b92de_rw_600.gif?h=eb2df67c64538be316c9ce1e41deaa3c)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/46ada650-59eb-42d3-9e42-cb59be03d2f5_rw_600.gif?h=0a6df8463cabecfae15d01a7d52a4cc3)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/85f7e6e8-d281-4c7e-9bb4-03bd4a81fc15_rw_600.gif?h=abfd33ba7acba023cbeb7654ccf6dfd5)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/980d4e53-a8ef-4c20-b489-3363b9739d21_rw_600.gif?h=43c8c390a6605f6b31172641172b3a0b)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/d6bf92ee-719c-4a3b-9a13-27aa23c54e89_rw_600.gif?h=d2926a923bb7bb2bec77f3b5e6122aed)
IDR/XDR Campaign
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/031379a8-cc2c-4e50-ad48-ea047c84ac19_rw_600.gif?h=319d4c80b6e663f16cd5012ebcbc1136)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/d77e4c39-4b59-4c42-bf09-ba13563a9e2f_rw_600.gif?h=dbff111d09ffb7bccf51cd36c32d2396)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/f548948a-226a-43fe-bffd-478742631c5d_rw_1200.gif?h=25efaca7171a6f8c4d5845dc132de3e7)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/7a335169-3caa-4b68-88f6-87751422ae66_rw_1200.gif?h=b1acd415049335fab0dca04dc87cfc58)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/dc858952-058e-4219-a511-fdd9bb1fe332_rw_600.gif?h=34b94ddb6832a663f5e07cd48e0e1b65)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/a828b2b7-ed0e-47a0-9369-644cdc8f3275_rw_1200.gif?h=8ff6937624e476d8b3c98a176501d576)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/e0a37c19-f61a-4105-a401-c91ec31aa8fd_rw_1920.gif?h=c8741382ef5bd301a4d55084ea56fe45)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/3586ce5d-dfb4-48c9-bd35-4534bea0cd76_rw_600.gif?h=3d87ebbfc4e2bb98c80e8229ff6bd0e9)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/cb85d46e-437a-4972-a91c-91e67f270c8e_rw_1200.gif?h=0a5ebc78c6bdb8ceb4f606c09d6a80f9)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/5487a101-b2cb-47c3-a028-09d3c9829ea2_rw_1200.png?h=9e0c2f71d9074a1abb3e8744ebb4186f)
Process
MDR/IRT Storyboard + Animatic
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/5002268f-86b7-4b51-bfb0-c27acb4b2bfe_rw_1920.png?h=74ee3713363de7480340fdc4aab0597b)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/48aba20b-6d9d-4a59-b6e9-a55992f71455_rw_1920.jpg?h=e2ca150bc09f40daa683416313d57f0a)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/c6c17837-57b8-41bc-9867-33fb998cf8b1_rw_1920.jpg?h=e1404b44b52c95114b7547fd15fa4464)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/385e18b9-084e-40a2-88fe-ee09b7a1c321_rw_1920.jpg?h=3f94ec5d62c7f7389e470004167b4ec4)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/6df29f98-caec-4466-8ba8-649f5f38c66c_rw_1920.jpg?h=2ce654c42bb767ec2ac0bdc91af50870)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/32712fd7-a91a-4f0e-a6e2-c0e3177e9e3f_rw_1920.jpg?h=998b6d8a7dda7a1c9312a7eab8742338)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/eaad43c8-bf6b-4d51-bfca-4fee26764b6a_rw_600.gif?h=61bc346ffdd199874b336ac21c2fd168)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/84cb1af2-1df8-4382-8750-00c2565e6e82_rw_600.gif?h=28fc98d7f12e3de7d9b9de0bf7487903)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/29477366-243c-4ee8-8285-04bde65bce12_rw_600.gif?h=a8986ca18c2ccd1fd0183cd17fd8e203)
MDR/IRT Styleframes
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/5b39548d-e09b-492b-984d-96abc266f713_rw_1920.png?h=e61c166cd19b09cb845b71fe781cd008)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/92537eda-7112-4458-b91f-aeef7754cb2d_rw_1920.png?h=15db9a953aa696278cc353394b265aa8)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/39cec18e-e0ba-46cc-b03d-a7e8de0b86bf_rw_1920.png?h=dbc66761fba4087758d494175d0f7846)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/fa16aec6-7232-411f-82f7-888536f889df_rw_1920.png?h=e7a64966c05d3e9a22d8e95108a8f613)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/acbeb502-e68b-46b8-ade2-51e680e622e6_rw_1920.png?h=1ed95deeb5751b26b8339645305e7b87)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/a0fc0114-f358-414e-b8e8-9187fe116a50_rw_1920.jpg?h=9fd46f25bff21ca5e2633dc13f28edc4)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/8a691b1e-2f41-4bf2-be41-54b265f5862e_rw_1920.jpg?h=07e1f9e2495656045b61326a1275f6c6)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/4ffc3fd4-8e67-485c-a415-3e6ffd8a2e84_rw_1920.jpg?h=96d4c02e9b01884b3647f6affecdf393)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/2acf9a09-7eb0-47d6-a051-334543f8bc14_rw_1920.jpg?h=0c0a2adc5f329b6ad8afd3fd51cf852c)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/de7ccd03-00ac-44c5-a4cc-e5b145e6b2cc_rw_1200.png?h=eb0eda6db6bff644a26047530385e11f)
Misc. Works in Progress
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/0066fb14-ef2d-432b-a20a-eaadb555b5b1_rw_1920.gif?h=2b12e29f913b057eab598a2f26ce2c01)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/21121677-98b2-463e-ac95-fe3db7269659_rw_600.gif?h=7bf33eb8d4f403212ba304e2b849008d)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/ca1ea5b9-6584-496f-a68d-829c06330e4d_rw_600.gif?h=f2efeea335d3830ab3cf9b5a7994f969)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/57c64430-d9b3-43e4-99d7-dfa7ed5a4f29_rw_1920.gif?h=d10e270364ded80bd6c802eae8624877)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/9bf3e8c8-e797-4f79-a4a6-a633182f992e_rw_600.gif?h=eedf9ced5e1dc1b5688d01079a635512)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/79ac1c9c-031e-4c92-83fb-d4d277f6a678_rw_600.gif?h=29973bdd2e885944d9f8228e0b4bd265)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/a673f6a1-8af5-4b21-9c2b-e45f852a775c_rw_1200.png?h=ac574b9c7493e0ac502da131938f2fec)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/d8ebfcc1-0803-407e-9b54-781d310d59b6_rw_1920.gif?h=b1351e5d0857611d5d09c42a86a179a8)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/4a2725ab-7371-4f03-b749-5359ba994044_rw_1920.png?h=b00314c9863f008305d4ea5dd703d212)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/424e0451-6491-4ef1-b071-9b9be44c0c0d_rw_1920.png?h=d5329160b45473dc9f1f0355ab3d5993)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/5e99e27f-0faf-4bfd-a1c0-6a65ef685b57_rw_1200.gif?h=12e5ec923482619d9b0864843cf72c5e)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/4fd1bbcb-66c0-4306-9cec-71d7a0e9fa24_rw_600.gif?h=00bc6e1010bbe846f28880fa2022e3cd)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/12faecf3-5924-4410-b458-fddf94f8e95a_rw_600.gif?h=fd05761379e269473e3b60f60576572d)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/3d3a6df6-f5f4-4d76-bdba-9005b5ac13e4_rw_600.gif?h=e7c07c391f0c5f6d1cde8091255cc258)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/e2f14d26-9580-4a70-a60b-e66bb2f7d106_rw_1920.png?h=988ac3d81b456a90da247fdf90542997)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/74f4afb9-a5c1-41f1-88e4-73007d66ccff_rw_1920.png?h=70ae442ef487b5118cf27abb62a882fa)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/4480a5d3-86bd-4ff0-9111-3318997fd323_rw_1920.png?h=43af565525987db20af84843b5960bea)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/d91d312c-9874-4145-aac5-855fa2232c8b_rw_1920.png?h=b9dbfe971f7d1902008605c117587954)
![](https://cdn.myportfolio.com/9a16250741e73c8206bbf787aebd1648/53ddc375-7756-49cf-a4be-575b4af30e04_rw_1200.png?h=ce5e897c7e61ba1fb3605c5b6314def1)
Credits
Client: Rapid7
MDR Explainer Animation
Creative Direction: Louie Jannetty, Celia Hsu
Art Direction: Celia Hsu
Producer: Noah Boskey
Storyboards: Celia Hsu, Yifan Sun, Jack X. Zhou
Design: Celia Hsu, Yifan Sun, Jack X. Zhou
Animation Direction: Yifan Sun
Animation: Yifan Sun, Steve Madden, Kory Demers, Celia Hsu, Banks Maynard
Music/SFX: Billy Wirasnik
IRT Explainer Video
Creative Direction: Louie Jannetty, Celia Hsu
Direction of Design: Adabelle Tan
Producer: Noah Boskey
Storyboards: Celia Hsu, Yifan Sun, Jack X. Zhou, Adabelle Tan
Design: Celia Hsu, Yifan Sun, Jack X. Zhou
Animation Direction: Yifan Sun
Animation: Yifan Sun, Celia Hsu, Banks Maynard
Music/SFX: Endless Noise
IDR/XDR Campaign
- Website
Creative Direction: Louie Jannetty, Celia Hsu
Producer: Kate Nolan
Design: Yifan Sun, Celia Hsu, Aishwarya Sadasivan
Animation: Yifan Sun
Web Development: Ari Tómasson (lead), Dragan Jancic, Milan Poznan, Nejc Smirmaul
- Video
Creative Direction: Rohan Mcdonald, Celia Hsu
Producer: Kate Nolan
Storyboards: Celia Hsu, Rohan Mcdonald, Aishwarya Sadasivan
Design: Aishwarya Sadasivan, Yifan Sun
Animation: Kory Demers, Yifan Sun
Music/SFX: Billy Wirasnik
Produced by Black Math
Executive Team: Jeremy Sahlman (ECD), Evan Fellers (CEO),
Alexandra Williams (EP, Boston), Stephanie Rabins (EP, New York)
_______
www.blackmath.com
ALL CONTENT © 2023 BY BLACK MATH, INC. AND RESPECTIVE COPYRIGHT OWNERS.