As the Animation Director and Art Director for this project, I led the creative vision and motion execution to bring the brand’s message to life. From defining the visual storytelling and animation style to overseeing the production process, I ensured a seamless blend of design and motion that aligns with UPS Healthcare’s identity. My role involved crafting a cohesive art direction, establishing key motion principles, and guiding the team to execute animations that are both engaging and informative. Through a balance of precision and fluidity, we created a compelling visual narrative that enhances the brand’s communication.
Visual Development
From sketch to final style frame
Credits:
Production: Black Math
Creative Director: Louie Jannetty
Art/Animation Director: Yifan Sun
Producer: Jeff Bielat
Designer: Jake Williams, Xiyuan Wang, Kory Demers
Animator: Jake Williams
